Daniela Celaya is a seasoned Business Development Manager with over 13 years of experience in the automotive sector, specializing in both production and indirect purchasing. Based in Mexico City, Daniela has been a key leader in driving the expansion of services to Mexico.

Throughout her career, Daniela has demonstrated a unique ability to oversee multiple countries simultaneously, successfully managing purchasing strategies, negotiations, and supplier relationships across diverse markets, including Mexico, the USA, Canada, and France. Her expertise in implementing electronic systems—such as MRP for direct materials and electronic requisitions for indirect materials—has played a pivotal role in enhancing productivity, streamlining processes, and improving control.

Daniela has built and maintained strong supplier panels in collaboration with OEMs and Tier I suppliers, and has been instrumental in the development and execution of purchasing strategies. She has also led contract creation, management, and fulfillment to ensure alignment with business objectives and productivity goals.

In addition to her deep roots in procurement, Daniela has expanded her skill set into business development and finance in recent years, adding a strategic layer to her expertise. As a consultant for various industries, she brings a wealth of experience in optimizing operational efficiency and driving sustainable growth.

Daniela’s leadership, combined with her strong foundation in purchasing, supplier management, and business strategy, positions her as a key driver of growth for both our Texas and Mexico markets.