Redefining The tech company: MS COMPANIES
January 24, 2017
Businesses, of all sectors, are seduced by the tech label. In our Internet-obsessed era, latching onto the tech label can’t appear more fashionable. However, a company’s choice to classify itself under the tech umbrella supersedes what it means to be a tech company. Such classifications are empirical choices to a company’s identity, and ultimately, the ways in which business is executed.
So, what is a tech company? According to an article written by Inc.’s Research Director, Marli Guzzetta, it’s complicated. We know this. Greg Bettinelli, Partner at Upfront Ventures, says businesses should consider this logic: “Could this company exist without technology? If the answer is no, it has to be a tech company.”
“Technology” in Bettinelli’s claim, though, is exactly why the ‘tech company’ dilemma is complicated. iPhones are the epitome of today’s tech world, validating Apple as a tech company making such tech products. But other examples of tech are all around us—like the springs under our mattress, the floorings of our hallways, and the light switches outside our offices. But, come on: Where is today’s solid red line defining tech?
MS Companies is a tech company. Why? Don’t we create and fill gigs? Yes. But, MS Companies could neither reach nor sustain the 14-state network it has without the dynamic geotechnology constantly being innovated and pushed out daily from our headquarters in Indianapolis. Placing individuals in job opportunities for our Texas customers, for example, might get a bit complicated. MS Companies could not attain the international levels it has achieved. Further, MS Companies capacity to provide opportunities would dissipate, and therefore, not exist. We use our technology to create and provide jobs, not the other way around. We can look at it this way: Amazon isn’t seen as a retail company providing tech. Amazon uses tech to provide retail.